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Phantom Floors: Why That 90th-Floor Penthouse Might Really Be on 72

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Ask any Manhattan agent who has spent time in luxury towers and you'll hear a familiar gripe. The floor number in the listing often isn't the floor the apartment is actually on. The penthouse at Trump World Tower is marketed on the 90th floor of a building with 72 stories. Condos at Columbus Circle are sold on the 80th floor of towers that are 55 stories tall. It's easy to call that a lie, and sometimes it is. But sometimes the inflated number is closer to the truth than the real one.
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“They’re Here to See You”. Narciso Rodriguez - the Man Behind the Dress

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If you got swept up in Love Story this year like the rest of us, you already know the dress. When Carolyn Bessette married John F. Kennedy Jr. on Cumberland Island, Georgia, on September 21, 1996, she wore a simple silk slip with no lace and no train, and somehow it changed what brides wanted for the next 30 years.
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NYC Real Estate Agent Fees Explained: Who Pays and What Your Agent Takes Home

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If you've ever wondered who actually pays the real estate agent in New York City, you're not alone. The rules have changed a lot in the past two years. Renters got their biggest break in decades, buyers now sign paperwork before they can tour an apartment, and most people still have no idea how much of the commission the agent keeps.
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Windup Watch Fair NYC 2026: The Watches, the Launches, and a Venue Problem

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I spend most of my week thinking about how New Yorkers use space. So when I saw a line of watch fans wrapped around an entire Midtown block the weekend of October 16, I had two reactions. First, good for the watch world. Second, that building is too small.
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Your Rent Freeze Just Kicked In. Are You Actually Covered?

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On October 1st, rent went on pause for roughly one million apartments in New York City. If you live in one, your renewal offer should show the same rent you pay today. Not 3 percent more. Not 4.5. The same. Plenty of New Yorkers don't know whether they live in one of those apartments. Some people have been stabilized for years without realizing it, and some assume they are and aren't. Let's sort that out.
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Moving to New York City: A Practical Guide

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Moving to New York City can be exciting, but the practical side of getting established here can feel like a second job. Finding an apartment, figuring out which neighborhood actually works for you, getting utilities turned on and dealing with New York's paperwork all take some planning. The good news is that most of it is manageable if you do things in the right order.
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Weekly NYC Rental Market Report: Manhattan

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New York's rental market doesn't really give renters much time to think. Apartments come on, apartments disappear, and the difference between a great deal and an apartment that looks cheap for a very good reason can be several hundred dollars a month.
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Men’s Shopping Guide: Manhattan 2026 Edition

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New York is still one of the best cities in the world for men's clothing, but figuring out where to actually shop can be surprisingly difficult. There are the famous department stores, the Madison Avenue institutions, the downtown boutiques, the Japanese denim specialists, the sneaker shops, and plenty of smaller stores that you might never find unless you already know where to look.
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NYC’s Affordable Housing State by Borough - 2026 Update

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New York City's housing lottery keeps adding new "affordable" rentals in every borough, but in 2026 that word covers a very wide range of realities. Some buildings offer studios in the $500s to households earning under $40,000, while others market two-bedrooms around $4,500 to families with incomes well over $200,000. Most new lotteries land between 40% and 130% of Area Median Income (AMI), with a smaller group of projects serving extremely low-income renters at 30% AMI.
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Rolex Finally Made a Watch I Want

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I've said it before and I'll say it again. I'm not a Rolex guy. Most of the catalog is built for people who want to be seen wearing a Rolex, not people who actually care about what's happening under the caseback. But Rolex just unveiled the Perpetual Padellone in Milan, a complete annual calendar with a meteorite moonphase built around a brand new 5Hz movement, and I'm going to admit something I don't say often: this one got me.
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The Supply Is There - Someone's Just Sitting On It

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When Mayor Zohran Mamdani rolled out his “Block by Block” housing plan a few months ago, the real estate press quickly framed it as a marriage between YIMBYs and socialists. The underlying question was whether those two approaches could coexist: market-rate construction on one side, and community land trusts and tenant protections on the other.
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The Last Butcher in the Meatpacking District

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There is a meat shop on Little West 12th Street. Right now, today, someone is in there cutting beef. Around the corner is the Whitney Museum. Down the street is the Standard Hotel. A few blocks away, the High Line draws millions of visitors a year. And somewhere nearby, a developer is already doing math on the last piece of this neighborhood that doesn't belong to luxury.
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You're Paying for the Knicks Whether You Like It or Not

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Most New Yorkers don't watch sports. 39% of US adults say they don’t follow sports. Only 16% describe themselves as serious fans. So the majority of people paying for these teams’ stadiums would rather be doing literally anything else on a Tuesday night.
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The Landlord Sob Story Has a Villain, and It's Not the Tenant

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The Real Deal published a piece this week arguing that tenant rights are deterring investment and prolonging vacancies in New York City. The article features a landlord attorney with a sympathetic anecdote about one rent-stabilized tenant who is allegedly holding up repairs to a dangerous stairwell. It quotes a developer explaining that good cause eviction now adds years to his renovation timeline.
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A Comprehensive Guide to Watch Shopping in New York City

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New York City has always been a place where time matters, and nowhere is that more literally true than in its extraordinary concentration of watch boutiques, showrooms, and dealers. Whether you're hunting for your first Swiss automatic, chasing a hard-to-find reference, or simply wanting to handle a grail watch in the metal before committing, this city has something for every collector at every level.
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Willets Point Commons Phase One Lottery Closes Early

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Here's the important part to know right now: the Phase 1 lottery opened December 12, 2025, ran for about two and a half months, and closed February 25, 2026. WELL ahead of schedule, shut down by what officials called overwhelming demand. The response underscored just how badly affordable housing is needed in this city. If you missed it, you missed it, for now - but there are many more units in the pipeline for this development.
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Homes Are Not Birkin Bags. Stop Treating Them Like One.

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At The Real Deal's NYC Forum last week, Corcoran CEO Pam Liebman and Brown Harris Stevens CEO Bess Freedman got into it over private listings. Freedman has been vocal: get listings on the open market, share them across brokerages, let buyers see the data. Liebman pushed back with a now-infamous line. Freedman compared days-on-market to the odometer on a used car, Liebman rejected the analogy, comparing buying a home to shopping for an Hermès bag.
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Best Restaurants in NYC's East Village

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One of the services I offer to relocation clients is putting together lists of great, affordable restaurants near their jobs. A recent client is moving to NYC and will be working in a specific part of the East Village. I threw this together for them.
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Best Restaurants in NYC's Financial District

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One of the services I offer to relocation clients is putting together lists of great, affordable restaurants near their jobs. A recent client is moving to NYC and will be working in the center of the Financial District. I threw this together for them.
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Manhattan's 14th Street Is Getting a Major Makeover

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If you've spent any time on 14th Street lately, you already know it's a street with an identity crisis. The Meatpacking District end looks like it belongs in a design magazine. Union Square is Union Square — iconic, messy, beloved. And the stretch in between? Let's just say it has room to grow.
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NYC's 'Rent Freeze': What It Means for Landlords and Tenants

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Mayor Zohran Mamdani made a lot of promises on the campaign trail, but freezing rent for about a million stabilized-apartment tenants was the one that stuck. He's been in office a few months now, and he's moving fast. The real estate industry is nervous, tenant groups are cautiously optimistic, and everyone is waiting on a board vote that could reshape how rent works in this city for years to come.
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NYC’s Most Expensive Sales of 2026 So Far (With Floorplans!)

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New York's luxury market never really slows down and it definitely doesn't play by anyone else's rules. While everyone debates rates, ultra-high-end buyers are making moves, writing big checks, and chasing a very small pool of homes that actually stand out. When something special hits, it does not sit. So far in 2026, the ten most expensive residential closings in the city have totaled well over $350 million.
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The Easiest Beach Escapes Just Outside Manhattan

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One of the best things about living here that people who DON'T live here don't even realize... is that we're within an hour of some really great beaches. Actual ocean beaches. My favorite is probably Long Beach - for it's proximity to the city and how easy it is to get to. But that's just the start.
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The NYC Housing Lottery Is Heating Up. Here’s Where to Apply Right Now

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Now that we're heading into spring, the NYC housing lottery scene is getting very active again. If you've ever thought about applying but weren't sure where you actually fit, this is a good moment to take a closer look. There's a wide mix of buildings open right now, and the reality is that "affordable" in New York covers a much broader range than most people expect.
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Buildings That Hang in Midair - Why NYC Developers Love Cantilevers

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Walk around Manhattan right now and you'll start noticing something unusual once you look up. Some buildings don't quite sit on the ground the way you expect them to. Upper floors jut out over neighboring properties, entire sections appear to float, and in some cases the building actually gets wider as it rises.
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The Great NYC Conversion Bet: Can Empty Offices Really Fix the Housing Crisis?

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Walk through the Financial District today and you can feel the shift happening in real time. Office workers still stream through the streets during the week, but look up and you will see scaffolding, new window lines, and leasing banners where corporate logos used to hang. Buildings that once emptied out at 6 p.m. are being rebuilt for something entirely different: full-time living.
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9 West 57th Street: Inside the Solow Building and the Record-Breaking Lease That’s Redefining Trophy Offices

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In a Midtown market filled with uncertainty, one address continues to operate by its own rules: 9 West 57th Street. Previously known simply as the Solow Building, this 50-story tower overlooking Central Park has long been one of New York’s most elite business addresses.
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Watchtower to Waterfront Living: A Brooklyn Compound Reborn

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There are certain properties in New York that quietly shape entire neighborhoods. And then there are the former Watchtower buildings in Brooklyn, which didn’t just shape Brooklyn Heights and DUMBO, they defined them for more than a century.
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Why A Vacant Garment District Building Probably Won’t Become Lofts

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A prominent 1920s office building at the corner of Eighth Avenue and West 38th Street in the Garment District, 554–568 Eighth Avenue, recently hit the market as a fully vacant property. If you follow New York real estate at all, these days, buildings like this tend to spark the same question: why not turn it into apartments?
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So You've Heard Someone's 'Buying' the Chrysler Building - Here's What That Really Means

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If you’ve been seeing headlines about someone “buying” the Chrysler Building, you’re not alone in being confused. The reality is a lot more nuanced, and frankly, a lot more interesting once you understand how New York real estate really works.
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