The Trump Name in New York Real Estate: Which Buildings Still Have It and Which Have Dropped It
Donald Trump's name is still all over New York real estate, but not nearly as much as it once was. For decades, putting the Trump name on a building was supposed to be a statement. It suggested luxury, celebrity and a very particular kind of Manhattan ambition. Trump buildings were designed to be noticed, and the name was usually impossible to miss.
That changed after Trump entered presidential politics.
Some buildings removed the name from their facades. Others stopped using it in their marketing. Some ended Trump Organization management agreements while keeping the name. And a few have continued to carry the Trump name prominently despite years of controversy surrounding the brand.
The result is a much more complicated New York real-estate landscape than simply counting how many buildings say "Trump" on the front.
And there is now academic research suggesting that the name itself has had a measurable effect on property values.
How many Trump buildings are actually left?
This is where the story gets confusing.
The Trump Organization has never owned every building that carries the Trump name. Its New York business has involved a mixture of ownership, ground leases, management agreements, development partnerships and licensing arrangements.
That distinction matters because a condominium can remove the Trump name without ending every business relationship with the Trump Organization. Conversely, a building can continue to use the Trump name even when the Trump Organization no longer manages it.
Some of the most recognizable Trump-branded residential buildings still standing in Manhattan include:
Trump Tower, 721 Fifth Avenue
This is probably the most famous Trump building in New York and remains the headquarters of the Trump Organization. Unlike some of the condominium projects where owners have debated the name, Trump Tower is fundamentally part of the Trump Organization's own New York real-estate identity.
The 58-story tower opened in 1983 and remains one of the most recognizable buildings on Fifth Avenue.
Trump International Hotel & Tower, 1 Central Park West
The building overlooking Central Park remains one of the Trump Organization's most prominent New York properties. It combines hotel and condominium uses and continues to operate under the Trump name.
Trump World Tower, 845 United Nations Plaza
The black-glass residential tower near the United Nations continues to use the Trump name. It is one of the clearest examples of how the Trump brand remains embedded in Manhattan's luxury condominium market even after other buildings moved away from it.
Trump Palace, 200 East 69th Street
Trump Palace on the Upper East Side also continues to carry the name. It is one of the buildings that illustrates the difference between the public branding of a property and the complicated legal and ownership relationships behind it.
Trump Parc, 106 Central Park South
The former Barbizon Plaza Hotel was converted into condominiums and became Trump Parc. The building continues to be marketed under that name.
Trump Parc East, 100 Central Park South
Across the street, Trump Parc East also retains the Trump name.
Trump Park Avenue, 502 Park Avenue
The former Hotel Delmonico was converted into luxury condominiums and became Trump Park Avenue. The name remains part of the building's identity.
220 Riverside Boulevard
The tallest of the Trump-branded Riverside Boulevard buildings continues to be marketed by the Trump Organization as Trump Place. The broader Riverside development is particularly interesting because several of the buildings in the complex have gone through different degrees of distancing from the Trump name.
So the idea that New York has simply "gotten rid of Trump buildings" is not accurate.
There are still plenty of them.
The most famous name removal: Trump Place on the Upper West Side
The Riverside Boulevard development is where the battle over the Trump name became particularly visible.
Trump helped develop the former railroad yards along the Hudson River in the 1990s. Six residential towers were originally marketed under the Trump Place name, creating what was at the time an enormous Trump-branded residential development on the Upper West Side.
After Trump entered presidential politics, residents began questioning whether the name was still an asset.
The most famous example was 200 Riverside Boulevard.
In 2018, the condominium board voted to remove "Trump Place" from the building's exterior. About 69 percent of participating owners voted in favor of removing the signage.
The legal fight was important because the Trump Organization argued that the building's licensing agreement restricted the ability to remove the name. A New York judge rejected that argument and ruled that the condo could remove the signage.
The letters subsequently came down.
But there is an important distinction here: removing the letters did not necessarily erase every legal reference to Trump from the property's history or contracts.
That distinction is worth remembering when looking at other Trump buildings.
A building can stop advertising the name while still having some continuing contractual relationship with the Trump Organization.
Trump SoHo disappeared completely
One of the clearest New York examples is the former Trump SoHo at 246 Spring Street.
Today it is The Dominick.
The 46-story hotel-condominium project opened as Trump SoHo, but the Trump Organization eventually ended its management and licensing relationship with the property. In December 2017, the building was rebranded The Dominick and the Trump signage was removed.
This wasn't simply a condo board deciding it didn't like the name.
The property's ownership structure and management agreement allowed the parties to separate, making the rebranding considerably cleaner than some of the condominium battles.
The Dominick is therefore one of the best examples of a New York property where the Trump brand disappeared from both the building's public identity and its operating relationship with the Trump Organization.
Trump Plaza in New Rochelle is a different kind of separation
Just outside New York City, Trump Plaza in New Rochelle shows another version of the story.
The 40-story condominium at 175 Huguenot Street stopped being managed by the Trump Organization after the condominium board changed management companies.
But the building did not simply become a completely different building overnight.
The Trump name remained part of its identity, and residents subsequently debated whether that should change as well.
In 2022, owners voted on whether to rename the building. According to reporting by The Washington Post, 70 percent of those who voted supported removing the name, but the turnout requirement in the condominium's bylaws was not met.
That is a fascinating detail because it demonstrates just how difficult a name change can be in a condominium.
It isn't necessarily enough for a majority of the people who show up to vote to want a change. The governing documents can require a much higher threshold.
So in this case, the Trump Organization was no longer managing the building, but the Trump name remained.
That is exactly the kind of distinction that gets lost when people simply make lists of buildings that have "dropped Trump."
The Trump name has become a real-estate question, not just a political one
This is where the story gets particularly interesting for anyone who follows New York real estate.
Does having the Trump name on a building actually affect what an apartment is worth?
There is now some unusually strong evidence that it can.
A study published in Financial Management in 2026 examined Manhattan condominium prices and the effect of Trump's reputation on Trump-branded properties.
The researchers found that Trump-branded condominiums experienced an estimated 14.5 percent price discount after the controversies surrounding Trump's 2015 presidential campaign began, when compared with a nearby control group.
Using a broader Manhattan comparison, the estimated discount was even larger.
The researchers also found that changes in measures of Trump's reputation were reflected relatively quickly in the prices of Trump-branded apartments.
Their analysis estimated that the aggregate effect represented nearly $700 million in lost property value under their conservative calculation.
That is a much more significant finding than simply saying that some residents didn't like the name.
It suggests that branding can become an actual financial variable in residential real estate.
And the study found that the effect wasn't simply explained by poorer management or the inconvenience of increased security. The researchers specifically tested those possibilities and found that the visible association with the Trump brand was an important part of the effect.
Manhattan's Trump buildings have underperformed
The academic research isn't the only evidence.
CityRealty has also examined the performance of Manhattan condominiums that continue to carry the Trump name.
According to CityRealty's analysis, the price per square foot of condominiums in seven Manhattan buildings that still carried the Trump name fell 23 percent between 2013 and 2023, while the broader Manhattan condominium market performed considerably better over that period.
That doesn't mean the Trump name was responsible for every dollar of that difference.
Real estate is much more complicated than that.
Building age, location, amenities, maintenance, monthly common charges, unit mix, views and the individual quality of apartments all matter. Trump buildings are also concentrated in particular parts of Manhattan and tend to compete with very different buildings than the average Manhattan condominium.
But the fact that both market analysis and academic research have identified an association between the Trump brand and lower relative pricing is significant.
It also explains why some owners have been willing to spend money and endure legal fights simply to get the name off the building.
Why don't all the buildings just remove the name?
Because real estate contracts are rarely that simple.
The Trump name can be tied to:
A licensing agreement
A management contract
A ground lease
Development agreements
Building signage
Marketing rights
Corporate ownership
Condominium governing documents
A condominium board may have the authority to remove signage but not necessarily the authority to terminate every relationship involving the Trump Organization.
There can also be significant costs involved.
New signs have to be designed and installed. Marketing materials have to change. Government and building records may need to be updated. Legal agreements may have to be reviewed or renegotiated.
And in a condominium, owners have to agree on what happens next.
That can be surprisingly difficult.
There is also a practical question: what replaces the name?
One reason the Trump name has been useful to developers is that it is memorable.
If you remove "Trump Place," what do you call the building?
An address is the obvious answer, which is exactly what happened at several Riverside Boulevard properties. But an address doesn't necessarily have the same marketing value as a recognizable building name.
That creates an interesting dilemma.
The name may have become controversial, but it is also a form of branding that people recognize instantly.
For a luxury condominium, recognition can be valuable.
The question is whether that recognition is worth more than the potential reputational cost.
The Trump name has not disappeared from New York
It is easy to look at the famous name removals and assume that Trump's presence in New York real estate has been dramatically erased.
It hasn't.
Trump Tower remains one of Fifth Avenue's most recognizable buildings.
Trump International remains directly on Central Park.
Trump World Tower, Trump Palace, Trump Parc, Trump Parc East and Trump Park Avenue continue to carry the name.
The Trump Organization continues to market properties in New York, including 220 Riverside Boulevard and 40 Wall Street.
And outside Manhattan, Trump-branded properties such as Trump Plaza in New Rochelle demonstrate that the name can survive even after the Trump Organization's direct management role has ended.
What has changed is the relationship between the name and the buildings carrying it.
The interesting part is what happens next
The Trump name used to function almost entirely as a luxury brand.
Today, at least in New York residential real estate, it can function as something else too: a variable that condominium owners have to think about.
That doesn't mean every Trump building is going to remove the name. Some owners may consider the branding valuable. Some buildings have contractual relationships that make a change difficult. Others may simply decide that the name isn't causing enough of a problem to justify the expense.
And the current buildings still carrying the name demonstrate that there is no single answer.
The more interesting question is what happens when these buildings come up against the next major renovation, management change or branding decision.
For buyers, the issue is even more straightforward.
If two otherwise comparable apartments are priced differently partly because one sits behind a Trump sign and the other doesn't, the market is effectively putting a value on the name.
That is a very different story from simply saying that some New Yorkers don't like Donald Trump.
It means the Trump name has become part of the economics of New York real estate.
And that may ultimately be the most interesting legacy of all.
