The Trump Name: How Much of New York’s Skyline Still Carries It and Why Lots of Buildings Don’t Want It Anymore
Donald Trump’s name used to be shorthand for brass-and-glass Manhattan swagger. Today it’s become, for a surprising number of owners and residents, a headache they’d rather be rid of. The Trump Organization still has a visible presence in New York real estate, but the gilded lettering that once announced “Trump” on dozens of buildings has been peeled off, painted over, hidden, or quietly rebranded across the city.